You just know a good idea when you see it, don't you? The mayor's office of the Belgian City of Ghent for instance just came up with an idea that gives the all to familiar: "Now why didn't I think of that?" feeling.
Here's the thing. The city provides designated places for people to put up posters for their events, announcements, concerts, you know, all that jazz. But just as in any city you'll find posters on just about any lamppost, brick wall, bus stop and public bin available. Sure there are fines to contain the problem, but the profits made on people showing up at your event outweighs the cost of a fine. To some, the 120 EURO fine is actually a good deal. They have that cost calculated in their communication budget. For 120 EURO you get to put up your poster all over town. Not true, but it's a rational many event organizers go by.
So the mayor's office decided to do something entirely different. What if they could come up with a way the enforce the law without adding extra laws and regulations, without spending time and money on police hours and legal actions…?
Here's what they came up with. Where ever they find a illegally put up poster of an upcoming event, they glue a sticker on it that says "Cancelled" or "New date". Done.
(source: http://bit.ly/c4LGNK (Dutch))
It had me in stitches instantly, probably because I'm not an event organizer without an audience, but mainly because it is a perfect example of great creative thinking. A "what if" translated into a simple, effective and totally unexpected action.
My compliments to whomever came up with this.
Taking a deep bow,
Karl
Mab397.wordpress.com 22 March 2010
If memory serves, I believe it's the Gold Coast Council that you have to thank. They were also dealing with the issue that they couldn't fine the people putting up the posters and it wasn't until the promoters went marching into their office to say "hey we're losing money because of what you're doing" that they were able to fine the right people.
Sorry very hazy on the details but it was part of a brainstorming challenge.
Ryan 22 March 2010
I've often thought about a similar approach to graffiti. Since graffiti typically consists of an artist's "tag" identifying them, let's start appending "has an itty-bitty wee-wee" to such tags.
Ryan 22 March 2010
I've had kind of the same thought about how to deal with graffiti. Since it usually consists of an "artist's" tag that personally identifies him, let's start appending "has an itty-bitty wee-wee" to tags and see if the broadcast of one's tiny manhood fixes the problem.
random joe 22 March 2010
Awesome.
Reminds me of the Saturday Night Live sketch where New York was going to deal with graffiti by adding the word "sucks" after their tag.
actioner 15 August 2011
Abendkleider
Abend kleider
Brautkleider
Ballkleider
kleider online
Promkleider
Brautjungfer
Yoga Clothing
Luxury Yoga Bags
UK yoga store
yoga apparel
yoga mats
tory burch outlet 22 August 2011
Where To buy tory burch sale Footwear,ory Burch outlet online stocks huge collections,Buy Tory Burch Shoes on tory burch outlet Online by Lihua Chen,tory burch shoes makes unique magnificence by Jwainwo,tory burch shoe weakens this peak,Visiting a tory burch flat can be a great,tory burch shoe is an online store,opening of the tory burch sale and coach, that she loved tory burch outlet,tory burch flat which are such a large part of the,about tory burch shoe store from,Once you acquire tory burch shoes selling not merely,
buy research paper 25 August 2011
Very interesting. Thanks for post.
Cheap Jordans Shoes 6 September 2011
Every fans are waiting for air jordan 2011 season, they want to watch the games wearing the team shoes. So fans must to buy cheap Air Jordan, and can buy nike shoes for you friends as fans. First, you need to find a store to sale Wholesale Nike Sneakers Nike Factory Outlet Nike Air Max Nike Shoes 2011 Nike Men's Sneakers Nike 6.0 Skateboard Nike ACG Nike Air Force 1 Nike Air Max Nike Basketball Sport Discount Jordans Cheap Jordans Shoes Wholesale Jordans Shoes Jordans Shoes Jordan 2011 Cheap Jordans Air Jordan Spizike Air Jordan 6 Rings Jordan Fusions Air Jordan Fusion 4 Air Jordan Fusion 8 Air Jordan Fusion 9 Air Jordan Take Flight Jordan Max FusionsJordan 2 Air Max 2009 Fusion Cheap Moncler Cheap Moncler Jackets Cheap Moncler Coats Cheap Moncler Vest Moncler Men's Coats Moncler Men's Vests Moncler Men's T-Shirts Moncler Women's Jackets Moncler Women's Coats Moncler Women's Vests.
robin 7 September 2011
Hi..I am reading your page for a few days now is there any way to subscribe by email
Hypnosis Weight Loss
bankruptcy
sardool 14 September 2011
I found this is an informative and interesting post so i think so it is very useful and knowledgeable. I would like to thank you for the efforts you have made in writing this article. I am hoping the same best work from you in the future as well. In fact your creative writing ability has inspired me. Really the article is spreading its wings rapidly.
plumbing vancouver
SLC Insurance
Post new comment